May 15 2010

iPhone 4G Photos Leaked

Computerworld – The latest leaked next-generation iPhone, which includes the same processor that powers the iPad, is probably a production or near-production unit, a hardware expert said today.

It’s also the best clue yet that Apple isn’t about to upstage the iPad with a smartphone that’s more powerful, faster and less-expensive than its quick selling tablet.

Earlier this week, A Vietnamese forum published photographs of what it claimed was an iPhone. Several of the images were of the iPhone during and after a teardown, exposing internal components, including the logic board.

The exterior of the Vietnamese iPhone closely resembles the case of an earlier prototype photographed by technology blog Gizmodo, which paid $5,000 for the device. The Gizmodo-obtained iPhone prototype raised a ruckus when it was disclosed by the site last month, with Apple demanding its return and California police involved in an investigation into possible theft charges.

A 21-year-old California man was identified by his lawyer as the person who took the iPhone prototype from a Redwood City, Calif. bar after an Apple software engineer left it behind.

Unlike Gizmodo’s iPhone, the one that surfaced in Vietnam is labeled with production markings that identify it as a 16GB model.

When photographs of the Vietnamese iPhone are blown up, markings on the processor closely match those on production models of the iPad, the iFixit Web site noted Wednesday. According to iFixit, the markings mean that the next iPhone will be powered by the Apple-designed A4 SOC (system on a chip), which also runs the iPad.

“That makes sense,” said Aaron Vronko, CEO of Portage, Mich.-based Rapid Repair, a repair shop and do-it-yourself parts supplier for consumer devices, including Apple’s iPod and iPhone. Vronko regularly tears apart Apple hardware products — most recently the iPad — to get an idea of how they’re built and what capabilities they have.

“That completely gels with the direction Apple is heading,” Vronko added. “They’re loathe to make a device and have it less expensive and more powerful than the iPad. So it makes sense that the iPhone will use the same processor, as long as it’s not more powerful than the iPad.”

When Gizmodo published photos of the iPhone prototype it had acquired, Vronko speculated that Apple would also use the A4 in its next-generation smartphone.

iFixit claimed that the markings on the A4 showed that the fourth-generation iPhone will include 256MB of system memory, the same amount as the iPad and last year’s iPhone 3GS.

That, too, fits with Apple’s announced plans to debut a limited form of multi-tasking with the next iPhone, said Vronko. In March, Apple previewed iPhone OS 4 and announced that the mobile operating system upgrade would allow specific forms of multitasking via seven new APIs (application programming interfaces).

“Call it partial multitasking,” said Vronko of Apple’s approach. “It’s a handy way for them to handle it, since they then control what apps multitask. Most apps have little or no need for multitasking.”

The 256MB of system memory is enough to allow partial multitasking in the next iPhone, Vronko said. If the iPhone had more — say 512MB of memory — it might mean Apple has bigger multitasking plans than it has publicly admitted.

But contrary to reports, Vronko wasn’t buying the idea that the latest leaked iPhone was brought to Vietnam from the U.S. To him, it made sense that it popped up in Vietnam.

“Chinese companies have invested billions in Vietnam,” he noted, referring to electronics production and assembly plants. “This could have leaked from a draft production facility in Vietnam.”

Although he retained some skepticism of the iPhone’s legitimacy, he said it was probably a production unit, or one very near production quality. “If it’s real, that fits. Apple has to have three, four or five million iPhones in the pipeline at launch, so they’d have to have started building them this month,” Vronko said.

Apple is expected to unveil the next iPhone June 7, the opening day of its annual developers conference in San Francisco, and start selling the smartphone later that month.

But after this spring’s leaks — unprecedented for Apple — what’s left for Apple to talk about at the Worldwide Developers Conference (WWDC)?

“I imagine they held back a few key things on iPhone OS 4,” Vronko. “Maybe they’ll show how the video chat is supposed to work. That may be the big ‘wow’ moment.”

Both the Gizmodo and Vietnamese iPhones have a front-facing camera in addition to the usual camera on the back of the smartphone. Most analysts and pundits, Vronko included, have assumed that the front-facing camera will be used for video chats and calls.

“How will that be used?” Vronko asked, saying that question was one to keep in mind over the next month as Apple introduces, then starts selling, the next iPhone. “Once they sell a few million [new] iPhones, there will be a few million people who suddenly have a video telephony-ready phone. How will American consumers take to what will be the first realistic large-scale video telephone?”

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at Twitter @gkeizer or subscribe to Gregg’s RSS feed Keizer RSS. His e-mail address is gkeizer@ix.netcom.com.

The original article can be found here.

 

 
Apr 15 2010

iPhone and iPad – Next Big Video Platforms for Apple

Computerworld – Apple’s next big thing may be a video platform that combines cameras in the next versions of the iPhone and iPad with the giant data center the company’s building in North Carolina, an analyst said today.

During a quarterly earnings conference call with Wall Street and industry analysts Tuesday, Apple’s chief financial officer Peter Oppenheimer cited “future product transitions” as a contributing factor to the anticipated decline from a 42% margin for the year’s first quarter to a 36% margin for the quarter ending June 30.

The conservative guidance isn’t unusual: Apple typically underestimates its margins for upcoming periods, and often explains that “future product transitions” are one reason why it won’t clear as much profit.

But one analyst read more into those tea leaves.

“They seem to be saying that there’s more to the next quarter than the introduction of a new iPhone,” said Ezra Gottheil, senior analyst with Technology Business Research, referring to the expected launch of Apple’s next iPhone this summer.

Gottheil thinks that Apple is ready to make a major move into video, and based his bet on a series of clues in the company’s upcoming hardware, as well as the $1 billion data center in North Carolina that’s now hiring personnel.

Gottheil’s prognostications have been spot-on at times, off the mark at others. A year ago, he bet that Apple would enter the netbook market with an “iPod Touch on steroids,” a good description of the eventual iPad. In December 2008, however, he predicted that Apple would launch a pair of netbook-style systems the following month, something Apple did not do.

“The front-facing camera in the next iPhone is something we’ve always wanted,” Gottheil said, referring to this week’s disclosure by tech blog Gizmodo that the 2010 iPhone will have two cameras, including a new one that faces the user. “But that also makes sense if Apple is going to push into video conferencing, video social network or video social gaming.”

Calling that market a “kind of white space,” Gottheil sees it as one of those opportunities that Apple has historically grabbed. “Apple is the kind of company that could make that a big deal,” he said.

The current iPad, which lacks a camera — one of the pieces that was on most wish lists before the tablet debuted — also seems to have space in its current design for a front-facing camera, Gottheil added. Others, including teardown expert Aaron Vronko of Rapid Repair, have also speculated that the next iPad will sport a camera. “It looks like it’s all ready for the camera, even including a hole in the glass for the lens,” said Vronko, who earlier this month tore apart the first-generation iPad. “Apple probably made a game-time decision not to include it.”

Also in play, said Gottheil, is the $1 billion data center that Apple began building in Maiden, N.C., last year. Apple currently has 15 positions listed on its jobs site for the data center.

“That’s a humongous data center,” Gottheil observed. While others have speculated that the center will power an iTunes music streaming service or store customers’ iTunes libraries for everywhere access, Gottheil as a different idea. “Apple needs to get into the online services business, but it can’t be plain vanilla,” he said. “That’s not what Apple likes to do.”

Instead, he believes Apple will craft a video platform that other developers can use to build video-enabled iPhone and iPad applications, then use the data center as the switchboard that, for a fee, routes the ensuing data traffic. “They’ll build the platform, make an application or two — maybe a game where people see each other as they play — and then provide some kind of switchboard service. That’s exactly the kind of thing that they like to do.”

In a follow-up research note that Gottheil sent to clients today, he also hammered on the idea. “By providing critical applications and a platform for third-party development, Apple could create a compelling and very sticky subscription service,” he wrote.

Not everyone buys Gottheil’s theory on video and the data center. Brian Marshall, an analyst who tracks Apple for BroadPoint AmTech, agreed that the next iPhone would have a camera, and believes a refresh of the iPad with a camera will appear in time for this year’s holiday season. But he has different plans for the data center.

“That’s for their cloud-based service,” Marshall said, “which will probably be hosting iTunes libraries in the cloud. That will let customers access their iTunes [music] from anywhere, and untether it from their computers.”

Nothing about parsing Apple is easy, said Gottheil, who acknowledged that his conjectures could come to naught. “They’re always manipulating us with their guidance,” he admitted, talking about Apple’s tendency to under-promise and over-deliver, and the often fruitless attempts by outsiders to penetrate the company’s veil of secrecy. “But this could be a place for Apple to play in online.”

The original article can be found here.

 

 
Apr 14 2010

How to Fix Your iPhone (the Unofficial Edition)

Brendan McElroy’s living room in an apartment on the top floor of an East Village walk-up is crowded with anxious patients, each one jiggling a knee, or gnawing on a fingernail or lip.

Mr. McElroy, right, at work on Nico Sterlacci’s iPhone in Mr. McElroy’s Manhattan apartment.Everyone is awaiting a prognosis — not for an ailing child or pet, but for an iPhone.

Mr. McElroy, a lanky, clean-shaven 28-year-old who looks more likely to be playing an afternoon game of touch football than tinkering with the innards of a phone, is standing at a workstation littered with the detritus of his trade: tiny silver screws, peels of plastic and cartons overflowing with spare parts.Using a quick succession of tools — suction cup, razor blade and screwdriver — Mr. McElroy sets to work replacing a broken screen, deftly prying it off the iPhone.Fifteen minutes later, he slips the back cover on and hands the phone to an eager client, who punches in the code to unlock it and sighs with relief as it leaps to life.“It’s not difficult to do,” said Mr. McElroy, who taught himself to repair iPhones by studying YouTube video tutorials that demonstrate how to disassemble and reassemble the device. “But it’s difficult to do perfectly.”

With Apple having sold 50 million iPhones, it was perhaps inevitable that a cottage industry of iPhone repair shops would spring up. The one-year warranty that comes with the iPhone doesn’t cover damage unless it is shown to be caused by a manufacturing defect. And using official Apple channels for repairs can get expensive quickly. Screen replacements alone can cost as much as $300, inspiring some iPhone owners to seek out alternative ways to restore their phones’ health.

Enlisting the services of Mr. McElroy — or Dr. Brendan, if you prefer his Web moniker — costs markedly less. Replacing the battery on a 3G or 3GS iPhone for example, will run about $50. The price tag for fixing the touch-screen on an iPhone 3G is $70; for a 3GS, it’s $15 more.Mr. McElroy’s operation is one of many offering rehabilitation services for the iPhone. A quick perusal of the business reviews site Yelp for places to take a mangled phone turned up dozens of listings in urban areas like San Francisco, New York, Chicago and Los Angeles.

Companies like MissionRepair, Rapid Repair and iResQ primarily offer mail-order services, which require shipping off the damaged iPhone. In addition to inviting customers to his apartment, Mr. McElroy makes house calls in and around New York City, sometimes crisscrossing boroughs several times a day. He also accepts repairs by mail and says he has a healthy international clientele from as far away as Portugal.

Of course, the bravest among us — and those with the steadiest fingers — can always try to make the repairs themselves. There’s no shortage of kits and online how-tos to guide adventurous tinkerers. It’s worth noting that taking the D.I.Y. approach, or allowing someone other than Apple or its authorized repair centers to fix the phone, could violate Apple’s warranty.

One of those authorized businesses is TekServe, a well-known computer store in the Chelsea district of Manhattan. Although its fees are significantly higher than Mr. McElroy’s — repairing a smashed screen on a 3G iPhone costs $149 — the company justifies them by pointing to its long track record.“We’ve been around for 23 years,” said Jazmin Hupp, a spokeswoman for the company. “We’re not a college kid who set up shop to do it this weekend and won’t be around in 90 days after the guarantee is up.”

Ms. Hupp said that the company offered a guarantee on its repairs and that its technicians had been trained by Apple. She would not say how many iPhones the shop had repaired, but she did say that cracked screens were the most common malady.

Apple recommends finding authorized repair shops on its Web site at apple.com/support. “We can’t vouch for the quality of unauthorized repairs,” said Natalie Kerris, a company spokeswoman.

Mr. McElroy offers customers his own warranty of sorts. He guarantees his handiwork and will replace any phone damaged in the repair process — though he says that hasn’t happened since his inaugural attempt at fixing an iPhone.

“The first try went less than smoothly,” he said. “I had just finished a bartending shift and reached for my phone. I dropped it and it smashed on the concrete floor.”

Hoping to find an economical fix, he decided to try his hand at replacing the shattered screen. He purchased parts, first from eBay, then from a local repair shop, and got to work.

“I’d describe it as semi-successful,” he said.

But after polishing his method on the phones of a few willing friends, it wasn’t long before he had improved enough to charge for his services.

Through an advertisement on Craigslist, Mr. McElroy began offering to replace shattered screens, and eventually expanded his menu to include broken SIM card trays, cracked covers, water damage and more mysterious glitches, like unresponsive buttons.

Before long, he said, business was booming. He took down his classifieds ads because word-of-mouth referrals and his Web site (www.drbrendan.com) were driving enough traffic. He quit his job tending bar to focus on his repair work. In the last few weeks, he’s enlisted an apprentice: his younger brother, Dan, who handles the iPod Touch touch-ups.

“There’s rarely a phone I can’t fix,” said Mr. McElroy, who estimates he’s worked on a thousand iPhones since June. “There was once a guy whose phone was thrown out of a 10-story window. The entire thing was split in half, but the motherboard was fine.”

Despite the trauma, he said, “I was able to get it up and running for him.”

The worst phones aren’t the ones dropped from great heights, Mr. McElroy said. They’re the ones that are dropped in the toilet.

“I keep a pair of rubber gloves around for that,” he said.

Mr. McElroy said he had recently branched out to doing repairs on MacBooks. Now he’s gearing up for a fresh wave of business: the iPad. But he suspects the iPhone will remain his main source of revenue.

The iPad “actually looks like it won’t break as often,” he said. “It has a nice sturdy case that should protect it when falling.”

A version of this article appeared in print on April 15, 2010, on page B9 of the New York edition.

The original article can be found here.

 

 
Apr 12 2010

RR Interviewed by Mobile Magazine

Now that the iPad has been unveiled to the public and in the hands of an elite few, what more speculation can we conjure about those crazy kids at Cupertino?  It just so happens that I got a call from Aaron Vronko at Rapid Repair.  As the service manager, Aaron and his team dissect roughly 500 iPhones and iPods per week.   Who better to speak on mythical Apple products than someone who rips their guts out all day?

He has a few thoughts on what the blogosphere has been creating, have a read after the jump.

MM: Hey Aaron, thanks for taking my call today, can you give me a bit of background info on you and Rapid Repair?

AV: Hey Fabrizio, I’m the service manager for Rapid Repair, our company was founded 6 years ago and we repair mobile devices, gadgets, ipods, iphones, zunes, video game consoles and handheld consoles. We get shipments from all over the world and repair close to 500 a week. We also contribute to our general knowledge-base by buying the latest gadgets, taking them apart, and putting out repair guides on our website.

MM: That’s great, thanks. So lets get down to business, what do you think Apple will do with the iPhone 4G?

AV: I think that the big changes to expect for the iPhone 4G (4G meaning 4th generation, not the network), in contrast to the iPhone 3GS, will be the exact opposite. The iPhone 3GS changes were focused on the hardware, the horsepower, the core of the device and the kind of performance it can offer. It was basically 95% the same phone as the 3G, just a faster version of it. With the iPhone 4G it will be more or less with the same hardware capabilities, but totally revising the design of it and heavily tweaking, revising and adding to the software functionality but not necessarily in the core applications, but in the most common periphery apps.

MM: Can you tell me more about what you think the direction will be with software?

AV: The thing that made the iPhone successful in the first place was that it did about four applications that everyone who wants a smartphone wants, and it did it better than anyone else ever had. Those four or five applications will be about the same, its just the next 80 or 90 they will improve functionality on.

MM: How do you think the iPhone 4G will be compared to the iPad in terms of platforms and hardware? Will there be any cross-platform integration?

AV: I think its interesting to see to what extent they want to integrate iBooks, they probably most likely want to avoid that. They’ve got another market they are trying to create with the iPad, trying to offer the same functionality on the iPhone, and with that small of a screen size is not that effective for reading books (even though I think they might bump the screen size on the iPhone 4G). I wouldn’t be surprised to see it more focused on reading periodicals, daily news, weekly news. Perhaps expanding on the content delivery that the iBooks content delivery will use. Which I think is a great move, that’s one big piece that the iPad is missing is just one killer app and that it’s not way better than any other device that has come before it.

MM: Well we don’t know that for sure just yet.

AV: Yeah, based on what was shown. It’s not a better e-Reader than Amazon’s Kindle, its not a better computer than the MacBook Air, so far there is not one thing that’s better than everything else.

MM: How about hardware?

AV: I do think the iPhone 4G will use the same processor that is in the iPad. The new Apple A4 as they call it, or it may be called the A3, when it comes down to the hardware it will be the same basic design. The CPU inside that application processor will be an ARM Cortex-A9, the graphics processor will be a PowerVR SGX, probably a 535 or 540. But what they will do, instead of running that CPU at the same clockspeed as the iPad, they will just underlock it to about 600Mhz on the iPhone 4G. The reason they would do that is to save significantly on power.

By comparison, the processor that is in the iPhone 3GS is also running at 600Mhz, the new processor set could easily be 25% more powerful even if they ran it at the same clock speed. In fact, they could even slow it down to 500Mhz and it would still be a more powerful processor set, and it would use maybe half the power as the iPhone 3GS processor and still get just as much done. And thats a result of using a newer and more powerful processor design. Largely due to using a smaller manufacturing process.

MM: Do you think Apple would open up the iPhone 4G for multitasking?

AV: No, I would say not. They didn’t indicate it in the iPad so I would think not. They won’t want to change it from the iPhone 3GS. They have a pretty good history in doing this with the iPods. In one cycle they change the design, the next cycle they beef up the hardware with kind of the same design, and then the next cycle they change the design again. The really good reason for that, which makes a lot of sense for phones, is every 2 or 3 years peoples contracts expire and they can get a new phone when that expires. So it makes sense for Apple to make a device with substantially different capabilities, but nothing more than that. If you make phones with substantially different capabilities every year, then you end up with too many classes of applications and too much confusion of compatibility.

MM: What do you think about these “touch-sensitive case” rumors?

AV: The touch sensing case rumors are interesting. A design concept I think Apple might be playing with, but not an enhancement that would be in the next iPhone, this sounds like something what would more suit the iPad. I believe they will however tweak multi-touch, so you can come up with new gestures, but nothing changed at the core. The case should be an aluminum uni-body.

MM: How about hardware specifics, what will be inside this iPhone 4G that we haven’t talked about?

AV: Memory will be at 512MB, the cost is right and I couldn’t see Apple staying at 256MB for the cost differences. I think storage capacity will be in the options of 16GB, 32GB and 64GB. No removable battery, if the iPhone is thought of as having a 2 year life cycle. On a 2 year basis most people are reasonably happy with their battery life.

MM: When do you think Apple will release the iPhone 4G?

AV: I would expect it to be close to the typical annual release, unless there is something groundbreaking that no one would expect there’s no reason that it couldn’t be out. The iPad is going to be out in March with that processor already on display, so processor production shouldn’t really hold them up. But they will need more for iPhone’s, I would say early June to mid-July. Whoever the fabricator is for the iPad A4 chip, will be the fabricator for the iPhone A4 chip. OLED screens are already available in the size Apple would want to use, the only thing they may want to be waiting on is Samsungs newer generation of OLED screens which are 25% brighter. They are in the mobiel handset form factor where you might get a reasonable level of performance in direct sunlight.

MM: What will it cost?

AV: It’s going to be the same or less. Certainly not more, $99, $199 and $299 are the most likely targets. Going any lower to that doesn’t net them any additional sales and thats the price point for most mobile phones, and they could make a killing on it because they are not upgrading most of the hardware inside, its a year later and a year cheaper and for the same price.

MM: There are rumors of video conferencing, what are your thoughts on that?

AV: I don’t think Apple is convinced that the customer they design for (North Americans) demand this feature.  Our mobile networks, (especially the beleaguered AT&T) are nowhere near ready to handle the heavy network demand and usage of these technologies, meaning it would be a WiFi only app and Apple doesn’t want to make their headline feature one that “just works… sometimes.”

MM: Anything else you might want to touch on, perhaps gaming, whats it all really about?

AV: I think its more about design and form factor, not performance on this. They are using newer chips, but thats mainly to increase battery life. Thats the trade off, you can increase battery life and increase performance with some level of trade off. I think you could see some pretty awesome games and battery life. If they use an OLED screen with the A4 chip, clock it all the way down to 500 or 600MHz, you could double the battery life in pretty much all applications from what the iPhone 3GS was. Or they could make the battery smaller and take it off the size and weight of the device with still a 50% increase.

MM: Well Aaron, thank you for your time and our readers will definitely appreciate your thoughts on this.

The original article can be found here.

 

 
Apr 4 2010

Rapid Repair Disassembles iPad!

The iPad is the best-built first-generation mobile device Apple has ever produced, the owner of an iPod and iPhone repair company said yesterday after disassembling the new tablet.

“I’m impressed,” said Aaron Vronko, the CEO of Michigan-based Rapid Repair. “It’s the first first-generation device that we’ve seen from Apple that has great construction.” Rapid Repair is a repair shop and do-it-yourself parts supplier for consumer devices, including Apple’s iPod and iPhone and Microsoft’s Zune. (See also “A Visual Tour of the Apple iPad.”)

Vronko posted a step-by-step teardown of the iPad, complete with photos, to the Rapid Repair site Saturday, just hours after Apple kicked off tablet sales.

“It’s still not going to survive a drop, but everything that can be buttoned down, is,” said Vronko, referring to the logic board, battery and other components inside the iPad’s milled-aluminum casing. “Everything is engineered to fit to the next piece, even the off-the-shelf parts. The batteries are even separated to allow for the [Wi-Fi] antenna to run down the middle.”

Vronko also gave Apple a thumbs up for the iPad’s internal design. “Apple had a really clear idea of where they wanted to be with the iPad, and they just hit it on all counts,” said Vronko. “It’s designed for a specific set of tasks, and for those tasks it’s a great device.”

Evidence of that was obvious throughout the inside of the iPad, Vronko said, pointing to the battery as an example. “It’s a great design. It’s really wide, but it’s no thicker than the battery in the iPhone 3GS,” he said. “That helps dissipate the heat, the number one reason for battery failure. The wider [form] gives it a lot of surface area for heat dissipation. And putting it at the back of the case, between the case and the main board, protects [the electronics].” (See also “Apple iPad Stress Tests.”)

Vronko also applauded Apple’s use — or reuse — of some of the components already proven in the iPhone and iPod Touch, such as the BlueTooth and Wi-Fi radio parts. “Apple reused a lot of the smaller elements of the iPhone 3GS in the iPad, or the next generation of those parts,” he said Such repurposing also helped Apple keep down the manufacturing cost of the iPad.

“We’re talking about the accessory parts here,” he cautioned, “not the things that define the device.”

Even so, Vronko dinged Apple on some aspects of the iPad. “Nothing here is pushing the envelope,” he said. “The LCD is nice, but it’s not cutting edge.”

Apple could have added several more hours to the iPad’s battery life if it had pushed for a more advanced display technology, such as OLED (organic light emitting diode), which earlier this year Vronko predicted Apple would use in its then-still-rumored tablet. Because the display consumes more power than any other iPad component, and its requirements thus define how long an iPad can run between charges, an OLED screen would have extended the tablet’s battery life to at least 18 hours, Vronko said.

Apple estimates that the iPad can run up to 10 hours before needing recharging, although some reviewers have said they got as many as 12 hours out of a charge.

And Vronko worried that what he found inside the iPad may mean this first version won’t stand up to the competition, or the test of time. “Apple didn’t go overboard on what they put inside,” he said. “Is this enough hardware for the next 20 months of app development? I don’t think it is.”

Consumers trained to expect their smartphones and cell phones to last two years — the length of most mobile service contracts and the time between upgrading phones — may be disappointed by the iPad’s inability to keep pace with rivals, or even developers.

“After a year, it starts to look shaky for this iPad,” Vronko argued. “Remember, there will be lots of other tablet-based hardware [to compete with the iPad] by then.”

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer or subscribe to Gregg’s RSS feed. His e-mail address is gkeizer@ix.netcom.com.

The original article can be found here.

 

 
Mar 17 2010

How to Know if Your iPhone Battery is Dead

Apple posted details of its iPad battery replacement service earlier this week. Mind you,the iPad isn’t even expected to hit the stores until April 3rd. Perhaps Apple has learned something from the battery life backlash that continues to plague its iconic iPhone.

“The iPad’s typical use scenario is sans power cord, whereas the power cord travels with the laptop,” says Aaron Vronko, CEO of Raid Repair, which services broken iPods and iPhones and replaces worn-out batteries. “It’s the biggest device to be used off the power cord most of the time. That makes the battery a huge factor in the success of this device and how it’s received by its audience.”

Apple’s iPad $99 battery replacement service is a bit of a misnomer; Apple will replace the entire iPad, not the battery.

Already, the iPad battery has come under fire. The iPad’s 10-inch LCD display requires a battery that’s more than five times the capacity and size of the iPhone 3GS battery. The screen alone consumes roughly 2 watts per hour, Vronko says, and will drain the large battery in 12 hours by itself.

Apple, which claims the iPad has a 10-hour battery life, doesn’t want the iPad to face the kind of vitriolic complaints regarding battery life that the iPhone has endured since its debut.

Bad News: Your iPhone Battery Is Dying

Every time you go through a charge cycle on your iPhone, you’ll permanently lose anywhere from 30 seconds to a minute of battery capacity. Typically, you’ll get 250 to 500 charge cycles before a lithium ion battery has outlived its usefulness, Vronko says.

(A charge cycle covers the entire capacity of the battery. For instance, if you drained a third of the battery and recharged it, and then used two-thirds of the battery the next day and recharged it, this would still be considered a single charge cycle.)

Using your iPhone in extreme temperatures—below 40 degrees Fahrenheit or above 95 degrees—will degrade the battery capacity faster, he says. Also, you shouldn’t regularly run your iPhone battery completely down before recharging it. Doing these things will shave maybe a minute and half off the total battery capacity per charge cycle, Vronko says.

However, it’s a good practice to run the battery dead before fully recharging it once a month to keep the chip on the battery and the chip on the device that measure the current flowing back and forth in sync . This is one of Vronko’s six tips for cleaning and caring for your iPhone.

There are ways to improve battery life of a single charge cycle. Here are three tips for getting more juice:

1. Disable power-hungry features such as Wi-Fi, Notifications and Location Services.

2. Buy a battery pack, especially if you plan on taking your iPhone to places that don’t have a ready power outlet like, say, a golf course. (Check out my review of iPhone app Golfshot GPS.)

3. Get it tested by an Apple Genius, because anecdotal evidence suggests there are a lot of iPhone 3GS lemons with poorly performing batteries on the market.

Time to Replace Your Battery?

Eventually, though, you’ll need to replace your iPhone battery.

Vronko says the battery-replacement demand curve starts with a 10-month-old iPhone. “That’s when we get the first run of customers,” he says. These customers are often heavy iPhone users who may have lost up to 30 percent of the original battery life—and 70 percent of the remaining battery is not good enough for them.

Next, Vronko sees a pick-up in demand for battery replacement with 12-to-15-month-old iPhones. The peak age for battery replacements is 18 months.

Rapid Repair charges $20 for just the iPhone battery, although you’ll have to be brave enough to put in the new battery yourself. Or it’ll cost $50 for the battery and Rapid Repair to do it.

For do-it-yourself folks, swapping in a new battery on an iPhone 3G or 3GS isn’t terribly difficult. The units have tiny screws for removing the outer shell, and the battery has a pluggable module. This wasn’t the case with the original iPhone, which had a battery that was soldered to the unit.

Vronko hasn’t seen the iPad yet, although he figures battery replacement won’t be easy given the iPad’s unibody design. Another sign is the fact that Apple itself plans to replace whole iPads rather than batteries.

“My guess is that the iPad is going to be more difficult for end users to open up the case without damaging it, in order to replace the battery,” Vronko says.

Tom Kaneshige is a senior writer for CIO.com in Silicon Valley. Send him an email at tkaneshige@cio.com. Or follow him on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline.

The original article can be found here.

 

 
Mar 2 2010

RR Owner Talks iPhone 4G

Aaron Vronko

With all the hype over Apple (NSDQ: AAPL)’s iPad announcement now behind us, Apple-eyes have now turned their attention to what might be on the docket for the anticipated release of iPhone 4G. We’ve torn down and rebuilt thousands of iPhones over the last few years and talked with scores of customers about how they’re using it and what’s important—and not important—to them. Based on Apple’s past patterns of gadget refreshes plus the design and hardware unveiled in the iPad, here are our predictions for what we can expect from the iPhone 4G, which is likely to drop sometime early this summer.

Redesigned aluminum unibody styling

Starting with its iPods, Apple has settled into a fairly predictable pattern of releasing a physical redesign one year and hardware performance upgrade the next. The venerable iPhone 3G embodied the total design overhaul (while keeping hardware performance nearly unchanged.)  A year later, the 3Gs came as an identical twin, but with a surge in performance due to a faster CPU, graphics processor and upgrades to even the minor chips. Since third-party iPhone apps and users are just starting to really take advantage of the new power from the 3Gs, it’s unlikely Apple is ready splinter it’s market again by upgrading performance in the 4th generation iPhone (aka iPhone 4G.)   The 4G’s new cutting edge energy sipping chips will instead be used to make a slimmer and sleeker exterior design of the Mac unibody styling, similar to the iPad with a single piece of aluminum casing with single glass front panel.

Chip change

Apple will likely integrate its new A4 chip into the iPhone 4G, albeit a clocked-down version to meet performance demands without unnecessarily sapping battery power. The 1Ghz A4 for iPad will likely be underclocked to around 600Mhz—ample horsepower for a device that doesn’t support multitasking. Besides, from a marketing perspective, Apple must leave a market segment for the iPad to have a unique purpose. To launch an iPhone with nearly identical hardware capabilities would undermine the company’s own market leadership and complicate the app store with three tiers of iPhone/iTouch app performance.

OLED screen

As much as they might have liked to put an OLED on board the iPad, the technology and manufacturing was at least six months away in displays of 7 inches or more. For the iPhone 4G, however, an OLED screen makes perfect sense. OLED screens up to 5” have been popping up in most of the latest class of new gadgets since late 2009.  While the current class of OLEDs can be hard to view in direct sunlight, Samsung has announced the first production runs of its new Super AM-OLED screens that are 25% brighter and may finally be a solid option for daylight use. Samsung has been a major supplier for Apple’s mobile devices in recent years and may be keen to preserve that revenue stream and showcase their lead in OLED screen tech with Apple as the first OEM customer with its new screen.

Improved secondary/tertiary app performance

The iPhone’s 4 or 5 headline functions (docked apps) likely won’t change much on a 4G version, but we are likely to see some changes to the secondary apps (the ones that come with every phone, but aren’t docked.)

A revamped developer’s kit

Apple’s been wise about cultivating the app industry it’s created, so last year Apple was careful not to alienate older iPhone users when they unveiled apps with superior performance on a 3Gs.  This cautious step forward left many developers content to code for the lowest common denominator (iPhone 2G) for an easier. The iPhone 4G launch will likely bring with it a focus on tweaking the developer’s kit and store so that app developers are empowered and encouraged to leverage the 3Gs and 4G capabilities for more powerful, engaging, and useful apps.    This year Apple will be keen to retain its leadership position by putting the focus on apps that require a 3Gs or better for full function.

Not going to happen

No discussion of predicted iPhone 4G features would be complete without the one it likely will not have: a front-facing web cam. Yep, you read that right: despite lots of rumors that video chat is coming, it just doesn’t seem plausible—yet. The fact is that North American networks simply are nowhere near capable of handling the demand. AT&T (NYSE: T) already takes considerable heat for its lack of capacity to handle iPhone traffic. When it debuts, video chat will be a headline feature for the iPhone, but Apple won’t do that if, “it just works… sometimes.”

There is, however, much greater demand and capacity for video chat in the European and Asian markets to the extent that phones without it may be seen as old tech. This begs the question: could an international version of the iPhone be on the horizon?

Editor’s note: We’ll know more about the iPhone 4G – or whatever Apple decides to call their next-generation iPhone – in the coming months. Stay tuned!

About the Author

Aaron Vronko is the founder and service manager at Rapid Repair, the most well-known and reputable national online repair service for digital electronics, including the iPhone, iPod and more. The company dissects more than 500 devices every week at its repair shop in Kalamazoo, Michigan. For more information, visit www.rapidrepair.com.

The original article can be found here.

 

 
Feb 17 2010

Rapid Repair Comments on iPhone 4G Rumors

Rumors abound as to what sort of hardware and software features this new iteration will pack. Earlier today I had a chat with Aaron Vronko, CEO of Rapid Repair. He gave his predictions for the iPhone 2010 aka iPhone 4G.

While many analysts are expecting high-end processors and massive hardware improvements, Vronko was much more reserved. He expects the iPhone 2010 will pack a similar (if not identical) chip to the iPad. However, he also predicts that the iPad’s processor will be underclocked, down to around 600 MHz.

“It is not going to be much faster than last year’s 3GS. I think we’re talking about a 25% increase in hardware speed. The reason they’re doing this is for battery life.”

Vronko believes that, with the same size battery, the iPhone 2010 could almost double the battery life of the 3GS. Even if they cut the overall size of the battery, the iPhone 2010 will almost certainly see a substantial leap in battery life. Boosting the iPhone’s battery life would be a much more worthwhile endeavour than adding a 1Ghz processor.

“…Apple doesn’t want to move the target again, they do not want to turn app development into a hardware racing game.”

A massive jump forward in hardware would effectively add a partition to the App Store. Apple generally prefers to update hardware one year, and design the next.

“I think what we should really expect, hardware wise, for this next generation of iPhone is a design overhaul. The size, style, and some app functionality may change… Focus will be on second tier apps, as well as on the style of the phone.”

And what changes can we expect for the design of the iPhone itself?

“I think it will most likely have a Mac unibody look. Overall it will have the appearance of being one piece of glass, and one solid piece of aluminium. The most likely [design] will be an even thickness all around.”

There’s a pretty good chance that screen will be OLED, according to Mr. Vronko. He was unwilling to call it a total lock due to the strain on battery life, as well as the issues OLED has in sunlight.

“They could be the first company to use Samsung’s super OLEDs. I wouldn’t be surprised to see Apple be the first OEM to implement that, since Samsung and Apple have a strong working relationship.”

Vronko was doubtful the memory size categories will change. He does think it is likely that the iPhone 2010 will see a RAM upgrade, up to 512 MB. The camera will almost certainly bump up to 5 MP.

I closed the interview out by asking Mr. Vronko when he felt Apple would finally implement multi-tasking.

“If Apple enables multitasking, I doubt it will make it in until mid-2011. Apple is loathe to create ‘haves’ and ‘have-nots’ in their user base. The 3GS is capable of handling multitasking, but the 3G and 2G are not. Once you’re in 2011, you’ve eliminated those handsets from your mainstream users and Apple can afford to intro multitasking.”

The original article can be found here.

 

 
Jan 20 2010

RR Discusses iPad Rumors

Next week, Apple (AAPL) unveils a tablet about which rumors have been swirling for the past year. Unlike Microsoft’s (MSFT) tablet, no images or specs have been leaked. What will it look like?

If you’re the betting type, here are some more good odds: the tablet will be called an iSlate, have much more capability than simply an e-reader, boast a 10-inch touchscreen and sell for less than $1,000. That’s all well and good—but at least one technologist isn’t convinced.

Not about a 10-inch touchscreen, anyway.

Aaron Vronko, CEO of Rapid Repair, an iPod and iPhone repair shop, took a hard look at hardware options for a tablet that would impact system performance, battery design and power capacity. His key conclusion: An Apple tablet won’t debut with a 10-inch touchscreen, which has been widely predicted.

It’s going to take a lot of juice to light up a 10-inch touchscreen for extended periods, such as when you’re reading a book, he says. And poor battery life has been the bane of the iPhone, so it’s unlikely Apple will make the same mistake with a tablet.

Other technologists agree that a 10-inch touchscreen would be quite a feat. NextWindow product marketing manager Geoff Walker, who has been involved with mobile computing and touchscreen technology for two decades, says a 10-inch touchscreen costs four times as much as a 3.5-inch iPhone touchscreen, thus it would jack up an Apple tablet’s price tag.

If anyone should know about the technical workings of Apple mobile devices, it’s Vronko. He literally wrote the book on caring for your iPhone 3GS and even has tips on how to improve battery life. Vronko was one of the first technicians to take apart the iPhone 3GS and author a repair guide.

Vronko talked to CIO.com and offered his predictions on the iSlate.

Aaron Vronko, CEO of Rapid Repair, loves taking apart Apple iPhones.

What do you think the widely rumored Apple tablet will look like?

Vronko: I expect this tablet device will be the next major step in the convergence of mobile technology, combining cell-phone convenience and simplicity with computer-like productivity, multi-tasking and flexibility in usage.

While the iPhone has broad consumer appeal and made major progress toward serving all our mobile and computing needs, it still lacked much of the productivity and multi-tasking of even a MacBook Air. This was due to limitations of form factor, user interface methods and hardware performance. The Apple tablet, maybe called iSlate, will probably mirror the attractive, simple and easy-to-use iPhone yet have dramatically upgraded hardware and system performance. Hopefully, the tablet will also have a better means of interacting with the device, like an innovative keyboard that’s faster than current two-thumbed typing.

Even with a much larger display, the tablet will still be highly mobile—that is, you’ll probably be able to hold it in one hand—while being productive as an e-reader or document and photo editor.

What kind of display screen will it have?

Vronko: There has been a steady stream of rumors from various sources indicating both a 7-inch and a 10-inch screen size. While the 10-inch is doubtful for the first half of this year due to insufficient availability or production of key components, a 7-inch could be ready by the rumored March or early second quarter ship dates.

A 7-inch tablet would have four times the screen area of an iPhone. A conventional mobile LCD display easily consumes more power than any other component of the device and would severely hamper battery life—maybe only five hours of video—given Apple’s preferred design constraints.

How can Apple get around the battery life issues that have plagued the iPhone?

Vronko: Look for Apple to follow Microsoft, Samsung and HTC in using an AM OLED (active-matrix organic light-emitting diode) display in their 7-inch tablet because of its ability to reduce power consumption. This could extend the battery life anywhere from 40 percent to 75 percent, depending on your usage.

While the technology suffers in sunlight, it shines more brightly and vibrantly than an LCD indoors. With clever software programming that emphasizes dark colors over light ones for large areas, AM OLED could save even more power, perhaps giving 25 hours or more when used as an e-reader.

The other good option would be a new hybrid technology, which has been developed by Pixel Qi. The technology works by stacking e-Paper technology made famous by the Amazon Kindle onto a mostly conventional LCD screen.

This technology saves battery power by reflecting ambient light in two of its three display modes instead of making its own. You have a low-cost, bright and full-color LCD when you need it and a limited-color or high-contrast monochrome display that is smartly controlled by the application. All of which could allow e-reader functionality for maybe 30 hours!

What will power this tablet?

Vronko: Apple will have to beef up the hardware inside this tablet from what the last iPhone offered in order to provide the kind of multi-functional power people expect from a device in its rumored price range, $700 to $1000.

Thanks to its April, 2008 acquisition of startup processor designer PA Semi, I think Apple has the team and skill to do just that.

It has been long speculated and even hinted at by company representatives that the PA Semi team is working on a System-on-a-Chip (SoC) application processor to serve as the heart of future Apple mobile devices. Expect the SoC platform in a 7-inch tablet to include twin CPUs of ARM’s latest high-speed and power saving design, the Cortex-A9.

The device will also need significantly improved graphics processing power to drive up to a million pixels in the display and still render 3D games and applications without problems. After recently buying a long-term design license with mobile GPU designer Imagination Technology, expect this to be the recently unveiled PowerVR SGX545 or possibly SGX540.

Altogether, the highly integrated application processor will likely feature seven to 10 different processor cores, including HD-video encoder/decoders for playing and recording content in 720p or higher. (720p refers to 720 pixels of vertical resolution, while the letter p stands for progressive scan.)

The dual CPUs, other upgraded cores and improved design could give the tablet two to three times more horsepower than last summer’s iPhone 3GS, while keeping effective power consumption of the core system nearly unchanged. All of this contributes to longer battery life.

Do you foresee replaceable batteries?

The exterior look and form will attempt to marry the best elements of its extremely popular iPhone and Mac unibody designs. Expect Apple to help meet design goals by sticking with a non user-replaceable battery that’s only about half the size of an average netbook power pack.

Battery times for most functions will be on par with the latest iPhone but improve dramatically for apps that make use of the new tech, such as an e-reader.

The original article can be found here.

 

 
Jan 16 2010

Talking Tablets with Rapid Repair

As the clock ticks slowly towards the introduction of the Apple tablet, a lot of people are speculating on what the device design will be like. TUAW recently spent some time interviewing Aaron Vronko, Service Manager for RapidRepair. RapidRepair, based in Kalamazoo, Michigan, has repaired and provided parts for all sorts of electronic gadgetry over the last six years, but Apple iPhones and iPods make up the bulk of their business.

As an expert in the technology used in Apple’s products, Vronko has gleaned information from various sources — including component suppliers, industry trends, and just plain rumors — and has come up with his best estimate of what we’ll see in an Apple tablet.

What will it be used for, and what kind of OS will it run?

Aaron’s comments in this area mirrored my personal thoughts about the tablet. “It just doesn’t make sense as a ‘larger iPhone’,” said Vronko. “Considering the size and the expense of the device, the tablet will need to converge towards light productivity functions and replace a netbook or compact laptop. To do this, the device must be able to run Office-type apps that are accessed in a meaningful way, and the only way a tablet can do this is through easy user input. People buy solutions, not devices, and the tablet is going to have to fulfill a need that the target market has.”

Aaron continued, saying “User input will have to be the biggest surprise from Apple. Perhaps we’ll see 3D gestures for more useful input, or some sort of split on-screen touch keyboard. The virtual keyboard was the real innovation of the iPhone; the tablet needs to bring this to the next level.”

Vronko doesn’t think the Apple tablet will include a stylus. “Steve Jobs made the comment during the 2007 iPhone introduction that the stylus is the caveman’s tool for data entry. That being said, to date a stylus is the fastest, most efficient input method you could use, but you’d have to back it up with a very strong word-and-phrase-based handwriting recognition engine, so the system learns you, not the other way around. I personally hope that Apple comes out with something totally different and unexpected,” Aaron said.

The idea of a hybrid OS, “about 70% iPhone OS, about 30% Mac OS X,” made sense to Vronko. “From the standpoint of applications and app distribution, Apple’s in love with the iPhone model app model for its smooth and simple user experience and quality control. But for the light productivity functions we’re talking about, the tablet will need a more Mac OS X-like model for multitasking and the file system.”

The profile of the tablet

First, Vronko believes that the device will be slightly thicker than an iPhone. “Given chip components packed onto a single board, the size of the battery required, and the thickness of the display module, the profile can easily be in the 15 – 20 mm range,” noted Vronko. The iPhone 3GS is 12.3 mm thick by comparison.

Weight-wise, he believes that the device would be just under 2 pounds [0.9 kg] for a 10 inch [25 cm] model, about 1.5 pounds [0.7kg] for a 7 inch [18 cm] unit. The weights assume that Apple continues to use aluminum casings for their products.

“A two-pound tablet isn’t something that you’re just going to be able to put into a pocket, so there’s going to be a big market for carrying cases that are smaller than laptop cases,” Aaron noted. “You’d almost want an integrated stand built into the tablet for certain purposes, but if it’s not used all the time, it’s unlikely that Apple would add it to the tablet. They’re all about making sure that the ‘headline’ features of the device are built-in and don’t require a separate accessory or add-on.”

The display

Vronko thinks that there will be two different models. However, “judging from the availability of display components, there’s a good possibility that one could launch before the other. A 7″ model with an OLED display suitable for a touchscreen device could launch as soon as March, while it would take until the 3rd quarter of 2010 before large quantities of 10″ OLED screens for mobile use become available,” said Vronko.

OLED (Organic LED) displays make some sense. Vronko noted that using current LCD technology, a tablet would achieve battery life in the 4 to 5 hour range during video playback. OLED technology reduces power consumption by anywhere from 40 to 75% depending on the usage, which would stretch battery life significantly. Vronko continued, “The device OS would need to play to the strengths of the OLED technology. Using dark backgrounds with white lettering for an e-reader app, for example, would make more sense than a paper-white background with black lettering.” OLEDs are substantially more expensive than the older tech, though.

Vronko cited Pixel Qi’s screens as a breakthrough technology that Apple could be considering for the tablet. These screens, which are now in their first production run in a 10″ size, have the readability of the E Ink displays currently available on most e-reader devices, but have the fully-saturated color and video refresh of LCD displays as well. “Using a technology of this type for an e-reader application, the tablet could easily reach 25 – 30 hour battery life,” said Vronko.

The only problem with this theory is that industry buzz doesn’t indicate that Apple has hooked up with Pixel Qi or another manufacturer with an e-paper technology of this type.

I wondered aloud if the tablet might have a removable battery pack. Since RapidRepair does a lot of iPod and iPhone battery replacements, Aaron had some thoughts on that possibility. “With the iPod and iPhone, about 80% of people feel that they still have adequate battery life up to about two years. After that point, many want to have the battery replaced. For an inexpensive device like an iPod or a bi-annually subsidized iPhone, many choose to replace the device instead of just the battery. A more expensive tablet might need to have either a user-replaceable battery pack or a way of quickly replacing the pack in a store, since people won’t want to replace the tablet and will be less apt to want to be separated from the device.”

The processors

The core hardware of the device is extremely important, says Vronko, since the existing CPU / GPU combination used in the iPhone 3GS simply doesn’t have the power to drive the larger display of the tablet. “If the tablet is going to be used for productivity tasks,” noted Aaron, “it’s going to need multitasking and that will take at least 1–2 GB of RAM, much more than the 256 MB currently in the iPhone 3GS.”

Instead, something like the NVIDIA Tegra 2 system-on-a-chip with two ARM Cortex A9 CPU cores would most likely power the tablet. “Of course, we have to remember that Apple bought PA Semi, and it could be the perfect time for this division to unveil Apple’s own System-on-a Chip (SoC) design based around the ARM Cortex A9 CPU and Imagination PowerVR SGX545 GPU,” said Vronko. “The SGX540 or SGX545 would be the minimum GPU to drive the number of pixels in this size display, and would allow 3D gaming without clipping or slow frame rates.”

Vronko called for the tablet to have hardware acceleration for HD video with HD encoder and decoder processors likely integrated into the SoC. In his opinion, 720p record / display is a given, and even 1080p could be within the realm of possibility. However, “It’s not likely that Apple would build in mini or micro HDMI output to an HD display, but this could be a solution supplied by a third party.”

Connectivity

“I can’t see the tablet being used as a phone,” said Aaron. “First, the size is out of proportion to what people are used to. Second, if it’s being used for light productivity tasks, it will be used for a longer amount of time than a phone. Without having to have the radio be in constant contact with the 3G network for voice purposes, the battery should last much longer.”

That being said, we agreed that Wi-Fi would be the predominant form of network connectivity for a tablet, but that an option for 3G with a data plan is a must. “This device will provide a really incredible mobile browsing capability, the full internet,” noted Vronko. “A 3G plan is going to be needed for downloading books, newspapers, apps, and music while on the go.”

We also agreed that an announcement by Apple of a cloud-based iWork could be another piece of the puzzle, providing the “light productivity tools” that Aaron was describing, while making ubiquitous access to the resulting documents easy. Vronko noted that this could be something that Apple or a wireless carrier could easily build into the monthly cost of a data plan.

The final word

Aaron’s obviously feeling confident that the tablet is imminent, as the RapidRepair website has a link for “Apple tablet iSlate repair” accompanied by a forum for discussing the device.

As with any conjecture like this, there are some places where Aaron Vronko will be right on the money, and some others where his ideas will be way off base. However, he’s agreed to do a followup interview to talk about the real tablet whenever it is finally announced. At that time, we may consider a liveblog so that you can ask Aaron your questions about the new device.

The original article can be found here.